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Viper sports car division no longer for sale

By Ben Whitworth Motor Industry 13 July 2009 14:08 Viper’s yo-yoing lifeline looks to be finally secured after ailing parent company Chrysler said the sports car maker was no longer for sale. Rather than killing off its muscle-bound brand, last summer Cerberus-run Chrysler considered selling off the rights to the Viper, hoping to achieve around $10m for the Detroit assembly plant and brand equity to bolster its dwindling cash reserves and stave off imminent bankruptcy. After an initial surge of interest from similar-minded companies like Roush and Saleen, curiosity nosedived along with the global economy.

GM donates Insignia prototype to Coventry University

Though the cloud of uncertainty is currently looming over General Motors' Opel and Vauxhall brands, the economic climate hasn't deterred its Vauxhall division from showing a bit of generosity. Recognizing the burgeoning talent at one of the UK's leading design schools, the British arm of the American automotive giant recently offered car design students from Coventry's School of Art & Design an Insignia prototype, which will be used for 'real life' styling exercises. "We are delighted that Vauxhall has chosen to donate this vehicle to the university for our students to work with.

Cadillac ELR gives paddle shifters new purpose

We're learning more about the Cadillac ELR, which is set to hit showrooms in limited quantities early next year. Cadillac revealed Friday that the Volt in luxury clothing will use paddle shifters in a whole new way. Instead of using them to shift through gears, ELR drivers will be able to tap the paddles to engage a new feature called Regen on Demand.